A Seminal Moment In The History of TV
One of the highest rated TV shows writes and produces what will likely be its most watched episode of the season. The centerpiece? A parody of a viral UGC video from YouTube. Go here if embed fails...
View ArticleHow To Fail At Marketing – Lessons From NBC
Holy smokes folks - what the hell is happening to NBC? This is the network my family grew up watching no matter what was on. To this day, even though I can't stand it, I still have The Today Show...
View ArticleWhat the Industry and Rio Olympic Games Can Learn from #NBCFail
Rather than consider the following a delayed analysis of the much tweeted-about NBC Olympics London telecast, think of this as a preview of the Rio Games four years hence. NBC would certainly spin it...
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The Next Olympics: 2012 Forecasts a Shift in US Broadcasting Models for 2014
While there was outcry of frustration over the lack of real-time video coverage during the 2012 Olympics in the United States, NBC brought in big ratings and advertising dollars. Even with the outcry...
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Death of an Email Salesman, Rise of the Mobile Superhero
Email has enjoyed a nice 15+ year run as a powerful marketing vehicle. In fact, many marketers who came of age in the digital era have hinged their careers on it. I know I did. And in doing so, we...
View ArticleComcast/NBC: A Model for Good Domain Management
Marketing organizations at many large companies are sitting on extra money and they don’t even know it. Comcast/NBC just provided a great example of how to tap into those funds, and it immediately...
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